Strategic Brand & Communications Leader | (FR/EN)
With 19 years of experience across Montréal and Vancouver, I bring a proven track record in brand strategy, marketing, and communications. I’ve held senior leadership roles at top agencies (Cossette, BBDO Worldwide, WILL Creative) and in-house with leading brands like Lululemon and Nature’s Path Foods. Fluent in both French and English, I’ve led high-impact initiatives for national and international organizations—including Lululemon, Nature’s Path, BCLC, Bell (B2C & B2B), the Government of British Columbia, and Canada Seven to name a few. I combine deep agency and client-side insight with a passion for building compelling brand narratives and coaching high-performing and collaborative teams.
I hold a Graduate Diploma in Marketing Communications from HEC Montréal and an Executive Coaching Certificate from Royal Roads University.
These last 4 years, I have supported clients through my private coaching and counselling practice. As such, I bring heightened leadership skills and a deep attunement and understanding of people, as a guide, mentor or agency lead.
Account Director
Creator.co
2025 – Current
Lead the Customer Success team, develop new systems and processes, manage senior client relationships, lead strategic direction, collaborate across different teams.
Founder
Shape Counselling & Coaching
2021 – 2025
Developed my own Counselling & Coaching practice, deepening my understanding of people and supporting clients in achieving their goals with clarity, accountability, and courage.
Director of Client Services & Business Director
Will Creative Inc.
2015 – 2019
Led and developed the Client Services team and systems, while growing the Will team from 5 to 25 members. Developed new business proposals, led brand workshops and developed brand strategies, coached our team members and supported the team from a senior leadership perspective. Directly led some of our biggest clients throughout; Lululemon (Align and Run campaigns), the BC Lottery Corporation, Mark’s, Onni, Hootsuite, Freestyle Canada, BC Children’s Hospital, Ivanhoe Cambridge, Canada Seven, Steve Nash Fitness World, and many more.
Director of Communications,
Nature’s Path FoodsWill Creative Inc.
2013– 2015
Led all corporate communications for the largest organic breakfast and snacks brand in North America. Development, implementation and management of strategic planning process for all corporate communications, including PR, influencers, digital, events, sponsorship and advertising, managing 8 team members. Refined our goals and tracking systems: increased our impressions by: + 18% PR, + 93% advertising, +71% events reach, +950% events impressions and implemented engagement metrics for all digital communications. Generated a total of 1,225,000,000 integrated impressions in 1 year (+ 36% YOY). Led the developed a new creative platform, photoshoot practices, digital video strategy and brand movie.
ivivva Brand Director
lululemon
2012–2013
Combining my passion for branding, creative communications, leadership development, yoga and athleticism, I led the brand team (including community/influencers, creative and digital teams), managing 12 staff members. Led the planning and re-defining of the brand strategy & creative platform, all community-building, marketing and brand efforts, including PR, events, and digital marketing. Developed and executed new processes while building and sustaining a high performing team. Collaborating throughout with the products and operations teams, as well as with the broader lululemon leadership team.
Brand Group Director
Cossette
2004–2012
Led and managed some of Cossette’s biggest branding and strategic jobs; rebranding the Province of Alberta and the Lottery division at BCLC. Other clients include Bell (including B2B campaigns), the Government of British Columbia, The Canadian Paralympic Committee, APTN (Aboriginal Peoples Television Network), Breast Cancer Foundation, Seva Canada, MTS (Manitoba Telecom Services), Sauder School of Business.
Responsible for all aspects of senior client relationship and strategic planning, leading multi-media/integrated campaigns (TV, radio, web, social media, SEM, print, OOH, PR, sponsorship, promotions, etc.). Management and development of various account services team members as well as financial and revenue planning and management
Account Executive
BBDO Wordwide, St-Paul + cie
2001-2004
Managed award-winning brand and design initiatives, including the rebrand of BBDO Worldwide, and promo material for Pepsi.